
Welcome to Master your Money Mindset

The programme to transform your relationship with money in 30 days or less so you can FINALLY feel in control
Just take a moment to imagine a life where you are completely in control of your money...
You feel confident and trust yourself to make money decisions - no second-guessing!
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You invest, save and spend in ways that feel right for you, without the guilt.
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You finally understand why you feel stuck when it comes to money and know how to move forward.
Spoiler alert: This life is closer than you think

Book a complimentary call today to find out how the Money Accelerator can help you buy your new house, save for a new baby, get rid of that debt, save for a rainy day, change career or whatever else...sooner rather than later!
But that's not how you feel right now is it?
Sure, you earn well, so why does money still feel stressful?
You're fed up with the emotional rollercoaster, the guilt after spending, the anxiety about bills, the frustration of never feeling on top of things.
You overthink every money decision, second-guessing yourself or avoiding looking at your money altogether.
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You’ve tried the books, podcasts, spreadsheets and budgets, but something’s just not clicking.​
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And it's probably keeping you feeling overwhelmed, embarrassed, guilty or worse...
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stuck and frustrated living less than your ideal life.
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And you think it's just you.​
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​​​​Social media shows you the 'perfect, happy life'. The one you don't have yet.
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So you start thinking it's because you're 'bad with money' and 'should' know what you're doing by now.
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So you push yourself.
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"Maybe if I just research more...save more...or be better with money.
THEN I'll finally get there..."​
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But pushing yourself isn't the answer.​
It's your Money Mindset.


Here’s the thing I wish I'd known 15 years ago...
Money isn't logical -
it's emotional
Which is actually GOOD NEWS!
It means we can change your relationship with money without the need to try more ideas, restrict your life, earn more or anything else you 'think' you need to do.
Welcome to
Master your Money Mindset
(in 30 days or less!)
Break free from stress, guilt, and self-doubt with money and finally feel in control, without pushing yourself harder.

With my proven U.S.E framework, we'll get YOU back in the driving seat with money in no time
Uncovering your Money Stories

We’ll start by talking about your relationship with money right now.
We'll delve into your memories around money, exploring and uncovering the old money stories that have been sneakily calling the shots from behind.
By uncovering these stories, we can start shining a light on them, truly understanding them, so you get to be in control, not them.
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The first step to true transformation is always awareness of what needs changing.
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Spotting your Habits and Beliefs

Now we know those sneaky money stories that keep you feeling stuck, stressed, or guilty, we’re tackling them head-on.
We'll explore and spot how your money stories are impacting your day to day life - how they are controlling your habits and beliefs and keeping you feeling confused.
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Spotting how your beliefs impact your decisions is the key to making NEW decisions and finally feeling in control.
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We'll get you spotting them for yourself now and when they come up again (which they will try!) so that ultimately you can stay calling the shots.
Empowering New Choices

​Now you understand how your money stories have been sneakily influencing your decisions, the next step is to start making changes (and don’t worry, it’s sometimes the smallest of changes that have the biggest impact)
We'll re-write your money stories and shift to a new way of thinking, creating a positive relationship with money and the peace of mind, confidence and calm that feeling in control of your money will bring.
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You'll come away with personalised tools you can come back to time and time again, whenever your old, sneaky money stories try to take back the reins!
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Money doesn't need to be hard

"Ed has been amazing and continues to go above and beyond by offering advice...and helping me challenge my current spending patterns! He is delightful to work with, friendly, supportive, and encouraging, and has really helped reassure me about my future!"
Everyone's idea of an ideal life is different, but this programme can help you to...
Finally book that family holiday without second guessing, even during the school holidays
Say goodbye to arguments over what was spent on the credit card
Stop lying awake at night thinking "what if" when it comes to decisions with money
Understand the voice that keeps telling you you're "rubbish with money" and finally stop believing it
Shop for food where YOU want to rather than where has the best value
Know when saving, overpaying the mortage or topping up your pension is the right thing for you
This is not another generic online course leaving you with more questions than answers.
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​This is a 1:1 experience with me, tailored to YOU.​

I listen to you.
I hear you.
I lean in with you.
I give you the space to tell your story with money so that we can create lasting change in your life, together.

Master your Money Mindset is a space to build a positive relationship with money, without restricting your life or wasting time on advice that simply won't work for you
You'll get tools, techniques and support to...
Break free from restrictive thoughts and behaviours
Feel empowered to start making new choices with money
Finally enjoy your money without guilt, fear or stress
So you can live your version of an ideal life now, not someday.
What do you get with
Master your Money Mindset?
3 x 1 hours of my dedicated time
30 days of my 1:1 support. We'll uncover what's going on for you and get you feeling empowered to make any changes you want
Tools and Techniques
Practical worksheets, journal prompts and exercises so you can put what you learn into practice
Between session support
WhatsApp or email for questions, encouragement and confidence along the way
So you might be asking...
"is this programme right for me?"
This programme is right for parents and non-parents, business owners, employees, coaches, artists, teachers, CEOs, course creators, speakers, experts....I could go on.
If you want to know more about how your mind is holding you back and start being in the driving seat of your life...
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This is for you.
I know sometimes it's the details that matter.
So, this programme is exactly for you if...
You know that your relationship with money is holding you back and you're ready to uncover how your mind is getting in your way because you know that true transformation begins with understanding deeper beliefs
You're done with being held hostage by old, outdated money stories that aren't serving you and you're ready to declutter, feel in control and to sit firmly in the driving seat
You're done with listening and reading generic advice but feeling stuck with what to do next and you're ready for someone to guide you and know once and for all what's actually happening for you
You're ready for proven tools and techniques you can use time and time again so you can stop feeling stressed and start feeling the lightness and ease that a more positive relationship with money will bring
You're ready to feel empowered to make changes in your life so you can finally feel relaxed about money and have the freedom to make choices that are right for you

Hi, I'm Ed
I'm an accredited Financial Coach and creator of Master your Money Mindset in 30 days or less. I'm also a recovering money avoider having spent years not feeling in control of my money!
I've coached hundreds of people over the last 4 years and for almost every one of them, money mindset was holding them back in some way.
I want to help you uncover the hidden reasons money is holding you back so you can start living the life you want, today
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2025 is finally the year you enjoy your money without guilt, stress or fear.
Let's make it happen!
"I had a really great intro call with Ed, he made me feel very comfortable in discussing my finances and my feelings towards my financial situation (which would usually be something I'm not super comfortable with)."
"Ed has been incredible in providing me sound advice and support. Nothing is ever too much and Ed is always prompt to deliver. I love his proactiveness that is combined with his wealth of expertise and experience."
"Ed has been an amazing mentor, he explains options clearly and takes a realistic approach on what you can achieve. I find Ed extremely supportive and offers great solutions and does not judge your past frivolity!"
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How does Financial Coaching differ from Financial Planning?Financial Coaching focuses on providing personalised guidance and support to help you understand your relationship with money, set goals, and develop actionable plans to achieve them. Whereas, Financial Planning typically involves creating detailed financial plans and strategies for achieving specific financial objectives.
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What outcomes can I expect from Financial Coaching?The outcomes of financial coaching will vary depending on your specific circumstances and goals. Clients often experience increased financial confidence, improved money management skills, reduced stress about money, and progress towards their financial goals. Hear from our clients and their experiences here:
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How long does a typical Coaching session last, and how often do we meet?The duration and frequency of coaching sessions can vary based on your individual needs and goals. To get the best out of your coaching, we recommend 90 minutes, once per month to ensure consistent progress and support.
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How quickly will I see results?While results will vary, many clients begin to see positive changes within the first few sessions as they implement the strategies and techniques discussed during coaching.
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I have kids and don't know when I'll have time to dedicate to coaching. How can you support me with this?We get how hard juggling life is, which is why we're flexible on when we offer our coaching sessions. We'll be able to find a time that suits you, be that early in the morning or late in the evening, we've got you covered.
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How much does Coaching cost?This will depend on which coaching package you sign up for. Our Financial MOT for Parents is just £349 and includes 2 hours with Ed.
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Can you help me create a budget and stick to it?Absolutely. We would work closely with you to create a customised budget tailored to your unique financial situation, lifestyle, and goals. We'll provide you with practical tools and strategies to help you stick to your budget and make informed financial decisions.
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What strategies do you use to help clients overcome financial obstacles?We employ a range of proven strategies to help clients overcome financial obstacles, including budgeting techniques, savings plans, and mindset shifts. We'll work together to identify the root causes of your financial challenges and develop practical solutions to address them.