At present, as many as 24 million adults in the UK don't feel confident managing their money.
Money and Pensions Service, 2021

Who Are We?
We're a family run business and with 2 kids and a dog ourselves, we know that parenting is hard enough without having to navigate complex financial decisions alone!
Our journey began with contrasting experiences:
one grew up in a household where money talk was rude, while the other was openly talking about money at the dining table as a family.
When we became parents, we found the lack of affordable guidance on family finances during our early parenting years frustrating. From overlooked childcare schemes to the overwhelming cost of raising children, we wished for someone to navigate these complexities with us.
Motivated by these frustrations and our own struggles, we founded The Parent Money Coach — a place for working parents seeking clarity and control of their finances.


Meet Us!

Ed Fraser
Founder and Director of Coaching
I am a Financial Coach, helping parents to feel money confident!
Hey there, I'm Ed.
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Picture this: Amy and I sitting in a Santander Branch, about to open our first joint bank account. Amy knew her money to the penny, but to me, the questions felt overwhelming and I wanted the ground to swallow me up! It dawned on me, I struggled talking about money and didn't really know what I was doing.
I wished to ask someone outside my circle questions like "how does a mortgage work?" or "how do I budget properly?"
Fast forward 10 years and now, armed with financial knowledge and coaching skills, I'm here to help you gain confidence, clarity, and control over your finances.
Let's navigate this journey together.

Amy Fraser
Managing Director
Hi, I'm Amy, nice to meet you!
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Although I grew up in a house where money was talked about openly, it couldn't have prepared me for the complexities of finances as a parent! When we had our boys, I started to feel that money was controlling our life rather than the other way around.
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When Ed became a money coach, that changed and we started to feel more confident that our money was helping us live the life we wanted.
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I was so passionate that this support should be available to as many parents as possible that I quit my corporate job to focus on growing our business and empowering other parents to feel the same.
I'm busy growing The Parent Money Coach business so we can reach as many parents as possible!
How Can We Help You?
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We've helped 100's of people feel more money confident.
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Drawing from ours and our clients' experiences, we offer personalised coaching and practical resources tailored to your family's needs, empowering you on your journey to financial confidence.
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We're dedicated to helping working parents use money as a tool to live the lives they've always dreamed of.
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Are you ready to start making positive steps towards feeling money confident?

